5.) How did you attract/ address your audience?

During our research and planning we asked 8 people to fill out a questionaire in order to discover what their ideal horror film would be. By doing this we were able to make sure that we met the need of our target audience.

Here are some of the results from our questionaire:

Name: Alison Wright

Age: 16
What’s your favourite genre of film?
Romantic Comedy
How often do you watch them?
Not often
Do you enjoy horror films? And what do you enjoy about them?
Yes – the unknown
Something that plays on your mind after you’ve watched them
What is your favourite type of character in a horror film?
A Clown
What would your ideal opening to a horror film be?
Quick shots to make it confusing so that it makes you watch the rest of the film to find out







Name: Chloe Morgan

Age: 16
What’s your favourite genre of film?
Romantic comedy
Do you enjoy horror films? And what do you enjoy about them?
Yes – That I don’t want to watch it but I want to see what happens
How often do you watch them?
Once every 2 months
What do you look for in a horror film?
Something out of the ordinary
What is your favourite type of character in a horror film?
Mental patient
What would your ideal opening to a horror film be?
In a hospital

Name: Frankie Duck
Age: 17
What is your favourite genre of film?
Comedy
Do you enjoy horror films? And what do you enjoy about them?
Yes, making me jump and on edge - wondering what will happen next.
How often do you watch them?
Once a month.
What do you look for in a horror film?
A good story and narrative.
What is your favourite type of character in a horror film?
The villain.
What would your ideal opening to a horror film be?
Meeting the villain and why they are crazy.

Name: Frank James
Age: 17
What is your favourite genre of film?
Comedy
Do you enjoy horror films? And what do you enjoy about them?
Yes, the thrill of being scared.
How often do you watch them?
Every month or so.
What do you look for in a horror film?
Death
What is your favourite type of character in a horror film?
The villain or killer
What would your ideal opening to a horror film be?
Build up to the killing




Name: Michael Jarvis
Age: 17
What is your favourite genre of film?
Adventure
Do you enjoy horror films? And what do you enjoy about them?
Yes - the thrill of being scared
How often do you watch them?
Once every few months
What do you look for in a horror film?
Unusual murder methods
What is your favourite type of character in a horror film?
The one who survives
What would your ideal opening to a horror film be?
A scare so bad I don't want to watch the rest.



From our results we found that most people wanted to meet the villain in the opening sequences to a horror film and that they wanted to be scarred. They also wanted a good narrative in order to keep them in suspense.

In order to attract our target audience we had to keep to the generic conventions of a horror film.

These are the reactions of what my target audience thought about the opening to our horror film 'The Chain Mail':


Thea Quain

Ned Harvey

Melisa Harvey

Chloe Morgan